ArteOlio, €40 million bet on oil made in Italy

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So the goal is to produce high quality Italian extra virgin olive oil to be promoted in evolved markets from Europe to North America to Asia “in which olive oil is not seen as a commodity. We will enhance our products by focusing on two aspects: total control of the supply chain and full traceability of the product, and great attention to sustainability, with the by-products of processing turned into zero-kilometer fertilizers from our olive groves.”

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